De Beers Engagement Rings

Underpinned by our heritage our curated collection of ethically sourced natural diamond rings each have their own story to tell.

De beers engagement rings. The sales of diamonds in the united states rose from 23 millions to 2 1 billions between 1939 and 1979. Each de beers diamond engagement ring honours this contrast. An engagement ring is shared part of an evolving tradition connecting two people that can be traced back as far as ancient egypt. By 1981 that figure had risen to 60 percent and japan had become the second largest market after the united states for diamond engagement rings.

At the very beginning of n w. Each de beers diamond engagement ring honours this contrast. Each de beers diamond engagement ring honours this contrast. In the 1980s de beers ran a campaign to reset the norm to two months salary.

De beers cushion cut diamond engagement rings are the perfect choice for sophistication with a touch of modernity. Ultimately the de beers campaign sought to persuade the consumer that an engagement ring is indispensable and that a diamond is the only acceptable stone for an engagement ring. De beers is perhaps most generally famous for its marketing campaign which began in the 1930s and had a major impact on diamond engagement rings. Available in range of cuts and styles.

Yet it is entirely individual a unique expression of the wearer at every stage of their life. Ayer s campaigns for de beers in the late 1930s the suggested spend on an engagement ring was one month s salary. De beers conjured up a billion dollar a year. An engagement ring is shared part of an evolving tradition connecting two people that can be traced back as far as ancient egypt.

Yet it is entirely individual a unique expression of the wearer at every stage of their life. Whether given with intent from promise rings to eternity rings or expressive of individual spirit a de beers diamond ring ensures enduring style that can be enjoyed for generations to come.